9 out of 10 don’t know Bitcoin’s max supply

In partnership with CoinDesk, Coinme built out CryptoLiteracy.org as a destination for people to test how well they understand the very basics of cryptocurrency.

This project was inspired by the survey powered by FINRA for Financial Literacy Week as a means of shedding light on the lack of education being done around crypto and blockchain.

Look and feel

CryptoLiteracy.org was somewhat of a playground. This project was a heavy collaboration between myself and the Marketing team - as well as CoinDesk. The look and feel were inspired by crypto's bright and bold future, the need for a human touch, and the business desire for a highly sharable experience. The illustrations were inspired and based on humaaans.

Assets delivered included:

• Fully responsive desktop and mobile experience

• Several motion-based social media ads (built using Figma prototypes)

• Email marketing campaign assets

• Brand guidelines for partnership buy-in

• Creative Direction for newly onboarded designer (took over design post-launch)

In the wild